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Critical Mass
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Critical Mass

Book Details

Format Paperback / Softback
ISBN-10 0099457865
ISBN-13 9780099457862
Publisher Cornerstone
Imprint Arrow Books Ltd
Country of Manufacture GB
Country of Publication GB
Publication Date Feb 3rd, 2005
Print length 656 Pages
Weight 452 grams
Dimensions 19.90 x 12.90 x 3.60 cms
Ksh 2,200.00
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Is there a 'physics of society'? Ranging from Hobbes and Adam Smith to modern work on traffic flow and market trading, and across economics, sociology and psychology, this title shows how much we can understand of human behaviour when we cease to try to predict and analyse the behaviour of individuals.
Is there a ''physics of society''? Philip Ball''s investigation into human nature ranges from Hobbes and Adam Smith to modern work on traffic flow and market trading, across economics, sociology and psychology. Ball shows how much of human behaviour we can understand when we cease trying to predict and analyse the behaviour of individuals and look to the impact of hundreds, thousands or millions of individual human decisions, in circumstances in which human beings both co-operate and conflict, when their aggregate behaviour is constructive and when it is destructive. By perhaps Britain''s leading young science writer, this is a deeply thought-provoking book, causing us to examine our own behaviour, whether in buying the new Harry Potter book, voting for a particular party or responding to the lures of advertisers.

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