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Critical Thinking for Marketers, Volume I
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Critical Thinking for Marketers, Volume I : Learn How to Think, not What to Think

Book Details

Format Paperback / Softback
ISBN-10 1631571168
ISBN-13 9781631571169
Publisher Business Expert Press
Imprint Business Expert Press
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 30th, 2016
Print length 184 Pages
Weight 300 grams
Dimensions 15.20 x 22.70 x 1.50 cms
Product Classification: Sales & marketing
Ksh 3,450.00
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Provides information and guidelines on not only how to develop good arguments, but also what it means to develop a good argument. The book describes two basic kinds of arguments - deductive and inductive - and how to examine whether such arguments are ‘good’ or not.

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