Critical Thinking for Marketers, Volume II : Learn How to Think, not What to Think
Book Details
Format
Paperback / Softback
ISBN-10
1631576704
ISBN-13
9781631576706
Publisher
Business Expert Press
Imprint
Business Expert Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Nov 30th, 2016
Print length
85 Pages
Weight
141 grams
Dimensions
22.80 x 15.20 x 0.50 cms
Product Classification:
International businessSales & marketing
Ksh 3,250.00
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Expands the background knowledge of other areas of critical thinking that are making major contributions to both marketing as a social science and marketing as an applied science. The volume is divided into thre sections - ‘Think Better’, ‘Cognitive Biases and Their Importance’, and ‘Conclusions’.
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