Book Details
Format
Paperback / Softback
ISBN-10
143023590X
ISBN-13
9781430235903
Edition
1st ed.
Publisher
APress
Imprint
APress
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Oct 13th, 2011
Print length
248 Pages
Weight
434 grams
Dimensions
23.50 x 19.40 x 1.40 cms
Product Classification:
Sales & marketing managementSales and marketing managementEnterprise software
Ksh 7,200.00
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CRM Fundamentals is a critical and comprehensive resource for executives and project leaders tasked with managing customer relationship management (CRM) initiatives. It provides an introduction to CRM and how it delivers value to organizations, and describes the process to build and execute a CRM roadmap successfully—including identifying goals, lining up the right people, planning projects, choosing software packages and consultants, managing the initial CRM implementation, and maintaining and evolving the program over time. Written by senior CRM consultants, CRM Fundamentals includes plenty of detailed, useful advice to help you get the most value from your CRM investments and to avoid common pitfalls associated with CRM.
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