Cross-Cultural Aspects of Tourism and Hospitality : A Services Marketing and Management Perspective
by
Erdogan Koc
Book Details
Format
Hardback or Cased Book
ISBN-10
1032989009
ISBN-13
9781032989006
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 29th, 2025
Print length
398 Pages
Weight
1,020 grams
Ksh 27,900.00
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0 in stock
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Quality
Fast
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry – services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
Cross-Cultural Aspects of Tourism and Hospitality offers a comprehensive guide to the influence of culture on customers as well as service providers, affecting both the demand and the supply sides of the industry - services marketing and consumer behaviour, management, organisational behaviour, and human resource management.
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