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Cross-Cultural Behaviour in Tourism

By: Yvette Reisinger PhD (Author) , Lindsay Turner (Author)

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Ksh 16,100.00

Format: Paperback or Softback

ISBN-13: 9780750656689

Publisher: Taylor & Francis Ltd

Publication Date: Nov 27th, 2002

Weight: 544 grams

Dimension: 23.30 x 15.70 x 2.50 cms

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Illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation. This book provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies.

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