Cross-Cultural Television Audiences in the Age of Streaming : Revisiting ‘The Export of Meaning’

Cross-Cultural Television Audiences in the Age of Streaming explores how streaming platforms have transformed cross-cultural television audiences, reshaping the production, distribution, and interpretation of global TV dramas in a transcultural and transnational context.

Cross-Cultural Television Audiences in the Age of Streaming explores how streaming platforms have transformed cross-cultural television audiences, reshaping the production, distribution, and interpretation of global TV dramas in a transcultural and transnational context. The book looks at production and distribution as well as the negotiation of meaning in a transcultural and transnational context. Revisiting and updating the influential research of Liebes and Katz, “The Export of Meaning”, on international and intercultural audience decoding of the American TV series Dallas, the book offers fresh insights into the global flows and contra-flows of TV dramas in the streaming era. By replicating, updating, and complementing one of the most influential research paradigms in audience studies, all authors in this book take the study of Liebes and Katz as a reference point and thus make it highly relevant for today’s television and streaming reality. Written in an engaging and accessible style, this timely cross-disciplinary book is an essential reading for students and scholars in Communication, Media and Cultural Studies and for anyone interested in contemporary television and streaming culture.