Crossmedia Innovations : Texts, Markets, Institutions
New
Book Details
Format
Paperback / Softback
ISBN-10
3631622287
ISBN-13
9783631622285
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
DE
Country of Publication
GB
Publication Date
Nov 29th, 2012
Print length
319 Pages
Weight
424 grams
Dimensions
15.00 x 21.00 x 1.80 cms
Product Classification:
The arts: general issuesPublic speaking guidesCommunication studiesBusiness & management
Ksh 5,900.00
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Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. This book contains chapters by authors who approach the phenomenon from different disciplinary angles. The common interest lies in the dynamics that lead to experiments with crossmedia and in how cultures are innovated through such practices.
Crossmedia and transmedia are keywords of increasing importance for media professionals and scholars alike. Although these phenomena are older than sometimes argued, the affordances of digital networked media have radically enriched the nature of «crossmedia strategies» of media industries. As such crossmedia is an emergent practice that arises as one of the core sources of complexity and innovation for late modern cultures. This edited volume includes chapters by authors from three continents who approach the phenomenon from different disciplinary angles: semiotics, cultural studies, media economics, political economy, innovation studies. The common interest lies in the dynamics that lead to experiments with crossmedia and in how our cultures are innovated through such practices.
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