Crowd-Based Business Models : Using Collective Intelligence for Market Competitiveness
2021 ed.
by
Rajagopal
Book Details
Format
Hardback or Cased Book
ISBN-10
3030770826
ISBN-13
9783030770822
Edition
2021 ed.
Publisher
Springer Nature Switzerland AG
Imprint
Springer Nature Switzerland AG
Country of Manufacture
CH
Country of Publication
GB
Publication Date
Jul 18th, 2021
Print length
280 Pages
Ksh 23,400.00
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0 in stock
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Quality
Fast
This book distinctively presents nine thematic discussions with real examples of small and large companies across the geographic destinations. Among many points of interest crowdsourcing, crowdfunding, decision-processes, technology, leadership, consumer behavior, crowd-based services designing, future perspectives in the context of crowd-based business modelling, and collective intelligence are central to the discussions in the book. This book argues that crowd is the pivot of marketing. It fills the knowledge gap in people-led enterprises by integrating the customer ideation process and developing crowd-based business models to achieve performance with purpose. This book proposes crowd-based business strategies in the emerging markets and significantly contributes to the existing literature.
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