Crystallizing Public Opinion
Book Details
Format
Paperback / Softback
ISBN-10
0486836584
ISBN-13
9780486836584
Publisher
Dover Publications Inc.
Imprint
Dover Publications Inc.
Country of Manufacture
US
Country of Publication
GB
Publication Date
Nov 30th, 2019
Print length
144 Pages
Weight
154 grams
Dimensions
20.40 x 13.10 x 0.80 cms
Product Classification:
Public relations
Ksh 2,000.00
Publisher Out of Stock
0 in stock
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
In this 1923 classic, The Father of Public Relations describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts.
Edward Bernays, famed as The Father of Public Relations, pioneered the technique of working to change attitudes rather than just selling products. In this 1923 classic, he describes how public opinion is created and shaped, including the use of surveys and endorsements from opinion leaders, celebrities, and experts. These methods formed the principles that corporations and governments have employed for the past century to influence social attitudes.
Get Crystallizing Public Opinion by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Dover Publications Inc. and it has pages.
