CTV-The Network That Means Business
Book Details
Format
Paperback / Softback
ISBN-10
0888643845
ISBN-13
9780888643841
Publisher
University of Alberta Press
Imprint
University of Alberta Press
Country of Manufacture
CA
Country of Publication
GB
Publication Date
Dec 1st, 2001
Print length
440 Pages
Weight
688 grams
Dimensions
22.80 x 15.20 x 2.60 cms
Product Classification:
Business & management
Ksh 5,400.00
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Michael Nolan follows the evolution of CTV from a group of small independent television stations across Canada to the powerful network it is today. He chronicles the boardroom struggles within the network as strong personalities clashed over economic and cultural matters.
From its creation as an 'Advertiser's network' by Spencer Caldwell in 1961, CTV has been first and foremost a business appealing to the widest audience with popular programming. This title shows how Canada's first private television network survived, chronicling CTV's news division triumphs and tribulations.
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