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Ctv-The Network That Means Business

By: Michael Nolan (Author)

Extended Catalogue

Ksh 6,300.00

Format: Paperback or Softback

ISBN-13: 9780888643841

Publisher: University of Alberta Press

Publication Date: Dec 1st, 2001

Weight: 688 grams

Dimension: 22.80 x 15.20 x 2.60 cms

Category: BUSINESS & MANAGEMENT (Reserve KJ* codes for use with academic or specialist works and works for professionals. See VS* codes for personal careers advice, secrets of success, etc)

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From its creation as an 'Advertiser's network' by Spencer Caldwell in 1961, CTV has been first and foremost a business appealing to the widest audience with popular programming. This title shows how Canada's first private television network survived, chronicling CTV's news division triumphs and tribulations.

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