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Cultural Mediation for Museums

By: Italy) Addis Michela (University of Rome (Author) , Isabella de Stefano (Author) , Valeria Guerrisi (Author)

2 in stock

Ksh 10,800.00

Format: Hardback or Cased Book

ISBN-13: 9781032403694

Publisher: Taylor & Francis Ltd

Publication Date: Jan 31st, 2023

Weight: 240 grams

Dimension: 22.30 x 14.40 x 1.20 cms

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This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

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