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Cultural Perspectives on Millennials
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Cultural Perspectives on Millennials

Softcover reprint of the original 1st ed. 2018

Book Details

Format Paperback / Softback
ISBN-10 3319888226
ISBN-13 9783319888224
Edition Softcover reprint of the original 1st ed. 2018
Publisher Springer International Publishing AG
Imprint Palgrave Macmillan
Country of Manufacture CH
Country of Publication GB
Publication Date Sep 6th, 2018
Print length 137 Pages
Ksh 9,000.00
Werezi Extended Catalogue 0 in stock

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Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials’ purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things.

This book provides a cultural studies analysis of Millennials and their impact on American culture and society. Beginning with an introduction that touches upon which part of the population is described as Millennial, the book also explores the Millennial psyche, marketing to Millennials, Millennials'' purchasing preferences, gender and sexuality among Millennials, and Millennials and their relation to postmodernism, among other things. Cultural Perspectives on Millennials is designed for students taking courses in cultural studies, sociology, American studies and related fields. It is written in an accessible style and makes use of numerous quotations from writers and thinkers who have written about Millennials. It is illustrated by the author.


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