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Cultural Strategy

By: New York) Holt Douglas (Founding Partner of The Cultural Strategy Group (Author) , New York) Cameron Douglas (Founding Partner of Amalgamated Advertising Agency (Author)

2 in stock

Ksh 6,950.00

Format: Paperback or Softback

ISBN-13: 9780199655854

Publisher: Oxford University Press

Publication Date: Aug 23rd, 2012

Weight: 644 grams

Dimension: 23.40 x 15.30 x 2.20 cms

Category: Popular culture

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Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.

Get Cultural Strategy by Douglas (Founding Partner of The Cultural Strategy Group, New York) Holt at the best price and quality guranteed only at Werezi Africa largest book ecommerce store. The book was published by Oxford University Press and it has pages. Enjoy Shopping Best Offers & Deals on books Online from Werezi - Receive at your doorstep - Fast Delivery - Secure mode of Payment

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