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Cultural Tourism Research Methods

By: Netherlands) Richards Greg (Breda University of Applied Sciences and Tilburg University (Author) , The Netherlands) Munsters Wil (Zuyd University of Applied Sciences (Author)

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Ksh 10,050.00

Format: Paperback or Softback

ISBN-13: 9781780642291

Publisher: CABI Publishing

Publication Date: Nov 14th, 2012

Weight: 556 grams

Dimension: 24.60 x 17.20 x 1.40 cms

Category: Tourism industry

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This book reviews qualitative and quantitative research methods for cultural tourism, including surveys, mystery tourist visits, visitor tracking, collage, researcher-created video, photo-based interviews, ethnographic and actor-network approaches. It provides a guide on how to conduct research, as well as discussion and evaluation of the methods.

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