Culture and Positioning as Determinants of Strategy : Personality and the Business Organization
1st ed. 2004
by
Tony Ellson
Book Details
Format
Paperback / Softback
ISBN-10
1349513431
ISBN-13
9781349513437
Edition
1st ed. 2004
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 1st, 2004
Print length
270 Pages
Weight
370 grams
Dimensions
21.50 x 14.20 x 1.80 cms
Ksh 16,200.00
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Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
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