Culture and Positioning as Determinants of Strategy : Personality and the Business Organization
by
Tony Ellson
Book Details
Format
Hardback or Cased Book
ISBN-10
1403917515
ISBN-13
9781403917515
Publisher
Palgrave USA
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 16th, 2004
Print length
270 Pages
Weight
467 grams
Product Classification:
Business strategy
Ksh 16,200.00
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Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market.
Strategic positioning is the assertion of an organizations personality on decisions of how and where to compete, it determines competitive position in the market place and differentiates the offering to the market. Operational positioning is an exercise in communication that concentrates on perception and image that complements the role of strategic positioning. This book offers an alternative to the traditional process of segmentation, targeting and positioning, highlighting some important implications for management and marketing practitioners as well as academics.
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