Culture-Led Brands : Drive Growth, Build Resilience and Cultivate Resonance
by
Leila Fataar
Book Details
Format
Hardback or Cased Book
ISBN-10
1398619019
ISBN-13
9781398619012
Publisher
Kogan Page Ltd
Imprint
Kogan Page Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jun 3rd, 2025
Print length
264 Pages
Product Classification:
Business strategyBusiness ethics & social responsibilitySales & marketing
Ksh 17,450.00
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Quality
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Harness cultural relevance to create a resilient brand that can successfully navigate rapidly evolving social and business landscapes whilst remaining resonant and authentic.
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