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Current Issues in Political Marketing

By: New Zealand) Lees-Marshment Jennifer (University Of Auckland (Author) , Walter W Wymer Jr (Author)

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Ksh 39,150.00

Format: Hardback or Cased Book

ISBN-13: 9780789024374

Publisher: Taylor & Francis Inc

Publication Date: May 12th, 2006

Category: Political campaigning & advertising

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Presents research findings from academics working in political science, advertising and management, and experts, who provide guidance on how to make a non-profit organisation work efficiently. This book helps develop strategies that make use of limited resources, as non-profit organisations face competition in the struggle for government funding.

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