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Current Research on Gender Issues in Advertising

By: Yorgos Zotos (Author) , Stacy Grau (Author) , Charles R. Taylor (Author)

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Ksh 9,350.00

Format: Paperback or Softback

ISBN-13: 9780367593100

Publisher: Taylor & Francis Ltd

Publication Date: Aug 14th, 2020

Weight: 296 grams

Dimension: 17.50 x 24.60 x 2.20 cms

Category: Gender studies, gender groups

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This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.

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