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Current Research on Gender Issues in Advertising

By: Yorgos Zotos (Author) , Stacy Grau (Author) , Charles R. Taylor (Author)

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Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9780815380207

Publisher: Taylor & Francis Inc

Publication Date: Feb 6th, 2018

Weight: 426 grams

Dimension: 18.00 x 25.10 x 1.70 cms

Category: Gender studies, gender groups

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This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising.

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