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Customer Centricity
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Customer Centricity : The Huawei philosophy of business management

Book Details

Format Hardback or Cased Book
ISBN-10 1911498711
ISBN-13 9781911498711
Publisher LID Publishing
Imprint LID Publishing
Country of Manufacture GB
Country of Publication GB
Publication Date Nov 1st, 2018
Print length 406 Pages
Weight 790 grams
Dimensions 16.80 x 24.30 x 2.80 cms
Ksh 5,400.00
Werezi Extended Catalogue 0 in stock

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The management secrets behind one of the most profitable technology companies in the world today.
In 2012, the Chinese company Huawei Technologies overtook Ericsson to become the world's largest telecommunications equipment manufacturer, firmly establishing itself on the world business map. Today, it has over 170,000 employees worldwide and in 2014 the company generated a remarkable profit of $5.5 billion. This book provides a deep and clear understanding of Huawei's management philosophy and strategy. Central to this is the company's orientation towards customers - that customer satisfaction is the base criterion for measuring Huawei's work. The author also examines Huawei's strategy for long-term growth, and especially the principles related to organizational design and operations, the contact improvement of end-to-end procedures, and to manage change.

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