Customer Engagement and Digital Business
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Studies in Marketing
ISBN-10
1032831626
ISBN-13
9781032831626
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Sep 29th, 2025
Print length
258 Pages
Weight
453 grams
Product Classification:
Research & development managementMarket research
Ksh 27,900.00
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0 in stock
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Quality
Fast
This book explores the evolving dynamics of customer engagement across a variety of technological, social, and ethical landscapes. It equips scholars, strategists, and digital innovators with conceptual clarity and practical foresight needed to engage meaningfully with today’s empowered, tech-savvy consumers.
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