Customer Experience in the Context of Omnichannel Retailing : Analysis of Marketing Instruments, Channel Integration and Customer Experience Dimensions during the Customer Journey
by
Nils Franzel
Book Details
Format
Paperback / Softback
ISBN-10
3658475676
ISBN-13
9783658475673
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint
Springer Gabler
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 1st, 2025
Print length
261 Pages
Product Classification:
Sales & marketingDistributive industries
Ksh 18,000.00
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He focuses on the multidimensionality of customer experience and the reciprocal interactions between different dimensions of customer experience. Nils Fränzel's analysis contributes to the latest research in the field of customer experience in omnichannel retailing and shows the importance of the different stages of the customer journey.
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