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Customer Loyalty Programmes and Clubs

By: Stephan A. Butscher (Author)

Manufacture on Demand

Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781138248618

Publisher: Taylor & Francis Ltd

Publication Date: Dec 2nd, 2016

Weight: 404 grams

Dimension: 24.80 x 21.00 x 2.00 cms

Category: ECONOMICS

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For any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's step-by-step guide explains how the key to customer loyalty lies in identifying and offering your customers the right combination of financial and non-financial benefits.

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