Customer Sense : How the 5 Senses Influence Buying Behavior
Book Details
Format
Hardback or Cased Book
ISBN-10
023034173X
ISBN-13
9780230341739
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Mar 13th, 2013
Print length
185 Pages
Weight
460 grams
Dimensions
15.90 x 24.20 x 1.70 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 10,800.00
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0 in stock
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Quality
Fast
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses.
Get Customer Sense by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has pages.
