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Customer Value Creation Behavior

By: South Korea) Yi Youjae (Seoul National University (Author)

Manufacture on Demand

Ksh 34,800.00

Format: Hardback or Cased Book

ISBN-13: 9781138021020

Publisher: Taylor & Francis Ltd

Publication Date: Apr 9th, 2014

Weight: 404 grams

Dimension: 24.30 x 16.20 x 1.60 cms

Category: Market research

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@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.

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