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Customer Value Creation Behavior

By: South Korea) Yi Youjae (Seoul National University (Author)

Manufacture on Demand

Ksh 12,500.00

Format: Paperback or Softback

ISBN-13: 9781138687530

Publisher: Taylor & Francis Ltd

Publication Date: Apr 21st, 2016

Dimension: 23.40 x 15.60 x 45.30 cms

Category: Market research

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@text: Most existing literature still rely on investigating the traditional passive role of customers, put simply, customer buyer behavior, and they focus on the psychology of customer buying behavior.

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