Customer Xperience Leadership
Book Details
Format
Hardback or Cased Book
Book Series
World Scientific Lecture Notes In Marketing
ISBN-10
9811264082
ISBN-13
9789811264085
Publisher
World Scientific Publishing Co Pte Ltd
Imprint
World Scientific Publishing Co Pte Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 22nd, 2024
Print length
284 Pages
Weight
558 grams
Dimensions
16.10 x 23.70 x 2.30 cms
Product Classification:
Sales & marketingSales and marketing
Ksh 16,200.00
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Quality
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"This interdisciplinary book offers a holistic, step-by-step blueprint for students, practitioners, and managers interested in understanding how to create exceptional customer experiences and learning how to effectively manage them. A unique model is presented. It includes four parts which are broken down into fourteen lectures. Each lecture deals with a specific topic and includes research-based figures and graphs, practical tools, and easy-to-implement customer-focused actions. Every lecture is one piece of the blueprint and together, they offer a path to experience leadership"--
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