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Cybermarketing

By: Pauline Bickerton (Author) , Matthew Bickerton (Author) , Upkar Pardesi (Author)

Manufacture on Demand

Ksh 42,000.00

Format: Hardback or Cased Book

ISBN-13: 9781138441064

Publisher: Taylor & Francis Ltd

Publication Date: Jul 12th, 2017

Dimension: 23.40 x 15.60 x 85.00 cms

Category: ECONOMICS

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Aimed at marketers and managers who need to know how to use the Internet to promote and sell their product, this is a guide to using the Internet for marketing. It includes a collection of key URLs for market research purposes, a section on marketing information systems, and coverage on electronic direct and 1 to 1 marketing, among other things.

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