Damsels in Design : Women Pioneers in the Automotive Industry, 1939–1959
Book Details
Format
Hardback or Cased Book
ISBN-10
0764354353
ISBN-13
9780764354359
Publisher
Schiffer Publishing Ltd
Imprint
Schiffer Publishing Ltd
Country of Manufacture
CN
Country of Publication
GB
Publication Date
Feb 28th, 2018
Print length
192 Pages
Weight
1,266 grams
Dimensions
22.90 x 28.90 x 2.60 cms
Product Classification:
Gender studies: womenRoad transport industries
Ksh 6,200.00
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Profiles of mid-twentieth-century women designers who changed automotive history forever!
In the mid-1950s, an innovative group of women at General Motors (dubbed the Damsels of Design by marketers) and their counterparts at Ford, Hudson, Studebaker, Packard, and Tucker changed automotive history forever. Read the untold story of the women who excelled in the Mad Men era of automobile and industrial design. Recruited by top CEOs at automotive companies, they developed many of the products we take for granted today. Learn about Helene Rother, who designed the instrument panel, hardware, and seat construction for midcentury Cadillacs; Elizabeth Thatcher Oros, the first female trained in industrial design; and discover the history behind the child safety seat latch and car doors with lights. An extraordinary story of exceptional women, Damsels in Design sheds light on those who have too long been in the shadows.
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