Dare to Disrupt : A Playbook for Transformational Business Growth

It was February 2012. Brendan P. Keegan had just been offered an opportunity to lead a company through a “transformational” growth strategy of … 5 percent. A true transformist, Keegan turned down the offer and set out on a path to not only define true transformation, but to establish a playbook that would guide every company ready, willing, and able to disrupt and transform beyond their wildest dreams.

Fearless Disruption is not just for the Apples, Amazons, and Teslas of the world, and Keegan is here to prove it. True business transformation—the revolutionary changes that enable a company to outpace its competitors and innovate rapidly to attain exponential growth—is achievable by every business if they have the right formula for successful scalability and sustainability and the fortitude, commitment, and fearlessness to see the journey through.

In Dare to Disrupt, Keegan opens his transformational playbook and shares his formula for transformational success. A formula based on eight foundational pillars developed over his more than twenty years as a transformational leader.

1. Leadership
2. Culture
3. People
4. Systems
5. Intelligence (IQ)
6. Emotional Intelligence (EQ)
7. Flexibility
8. Fearlessness

It was Keegan and his team’s unwavering commitment to these Eight Transformational Pillars that enabled Merchants Fleet to seize the opportunity to disrupt the fleet industry and set the business on a wildly successful transformational journey. A journey that catapulted Merchants Fleet from eighth in the industry to fourth in four years with an increase in assets from $500 million to over $2.5 billion.

With Dare to Disrupt, you have the formula for transformational business growth at your fingertips. So, what are you waiting for? Ready, set, transform!