Das Corporate-Literature-Modell : Wie viel Literatur steckt in der Unternehmenskommunikation?: Zum Aesthetisch-Literarischen in der modernen Unternehmenskommunikation
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Book Details
Format
Hardback or Cased Book
ISBN-10
363185661X
ISBN-13
9783631856611
Edition
New
Publisher
Peter Lang AG
Imprint
Peter Lang AG
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Feb 28th, 2022
Print length
484 Pages
Weight
691 grams
Product Classification:
Art: financial aspectsLiterature: history & criticismLiterature: history and criticismLibrary, archive & information managementLibrary, archive and information managementCommunication studiesGender studies: women and girlsFeminism and feminist theoryFeminism & feminist theoryGender studies: womenSociologyPolitics & governmentPolitics and governmentBusiness studies: general
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Auf Basis eines strukturalistischen Literaturbegriffs fragt dieses Buch nach Literarizität in der Unternehmenskommunikation. Das interdisziplinäre Analysemodell aus narrativen Elementen, biologischen Mechanismen und Grundlagen der Corporate Communication untermauert die Forderung nach einem Genre Corporate Literature als Teil der Epik.
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