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Data Analytics Initiatives : Managing Analytics for Success

By: (Author) David Bednar , (Author) Martin Potancok , (Author) Ondrej Bothe , (Author) Ondrej Kubera , (Author) Ota Novotny

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Ksh 19,800.00

Format: Hardback or Cased Book

ISBN-10: 1032302402

ISBN-13: 9781032302409

Publisher: Taylor & Francis Ltd

Imprint: Auerbach

Country of Manufacture: GB

Country of Publication: GB

Publication Date: Apr 21st, 2022

Print length: 164 Pages

Weight: 394 grams

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Analytics projects have a great deal of complexity, which can be hidden and needs to be considered. This book is a guide to evaluating and setting up analytics projects. It gives a holistic view of all aspects of analytical project that can be easily leveraged before a project starts or when it needs to be re-evaluated.

The categorisation of analytical projects could help to simplify complexity reasonably and, at the same time, clarify the critical aspects of analytical initiatives. But how can this complex work be categorized? What makes it so complex?

Data Analytics Initiatives: Managing Analytics for Success

emphasizes that each analytics project is different. At the same time, analytics projects have many common aspects, and these features make them unique compared to other projects. Describing these commonalities helps to develop a conceptual understanding of analytical work. However, features specific to each initiative affects the entire analytics project lifecycle. Neglecting them by trying to use general approaches without tailoring them to each project can lead to failure.

In addition to examining typical characteristics of the analytics project and how to categorise them, the book looks at specific types of projects, provides a high-level assessment of their characteristics from a risk perspective, and comments on the most common problems or challenges. The book also presents examples of questions that could be asked of relevant people to analyse an analytics project. These questions help to position properly the project and to find commonalities and general project challenges.


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