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Data and Analytics for Instructional Designers
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Data and Analytics for Instructional Designers

Book Details

Format Paperback / Softback
ISBN-10 1953946445
ISBN-13 9781953946447
Publisher American Society for Training & Development
Imprint ATD Press
Country of Manufacture GB
Country of Publication GB
Publication Date May 25th, 2023
Print length 240 Pages
Weight 334 grams
Dimensions 15.20 x 22.90 x 1.40 cms
Product Classification: Data capture & analysis
Ksh 4,300.00 Werezi Extended Catalogue

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Add Data and Analytics to Your TD ToolkitInstructional design pro Megan Torrance addresses the importance of instructional designers accessing and applying learning and performance data—from how to design learning experiences with data collection in mind to how to use the data to improve and evaluate those experiences. With the advance of new learning technologies and data specifications, instructional designers have access to more and richer data sources than ever before. With that comes the question of what to do with the data. While most data and analytics books focus on their application for measurement and evaluation and assume a prior baseline understanding of what learning data and analytics mean, Data and Analytics for Instructional Designers delves into the foundational concepts that will enable instructional designers and L&D professionals to use data in their roles. Split into two parts, the book first defines key data and analytics terms, data specifications, learning metrics, and statistical concepts. It then lays out a framework for using learning data for planning how to gather data and to building scale and maturity in your data operations. Megan reassures readers that basic math skills with some computer assistance is what you’ll need to get going. So set aside any math anxiety!Through a “If I can see it, I can be it” approach to learning data and analytics, the book blends practical what-is and how-to content with real-world examples and longer case studies from practitioners. Chapters conclude with opportunities for you to put these techniques to work right away, whether you are in a data-rich environment already, or whether you are just getting started and working on hypotheticals.

Add Data and Analytics to Your TD Toolkit

Instructional design pro Megan Torrance addresses the importance of instructional designers accessing and applying learning and performance data—from how to design learning experiences with data collection in mind to how to use the data to improve and evaluate those experiences.

With the advance of new learning technologies and data specifications, instructional designers have access to more and richer data sources than ever before. With that comes the question of what to do with the data. While most data and analytics books focus on their application for measurement and evaluation and assume a prior baseline understanding of what learning data and analytics mean, Data and Analytics for Instructional Designers delves into the foundational concepts that will enable instructional designers and L&D professionals to use data in their roles.

Split into two parts, the book first defines key data and analytics terms, data specifications, learning metrics, and statistical concepts. It then lays out a framework for using learning data for planning how to gather data and to building scale and maturity in your data operations. Megan reassures readers that basic math skills with some computer assistance is what you’ll need to get going. So set aside any math anxiety!

Through a “If I can see it, I can be it” approach to learning data and analytics, the book blends practical what-is and how-to content with real-world examples and longer case studies from practitioners. Chapters conclude with opportunities for you to put these techniques to work right away, whether you are in a data-rich environment already, or whether you are just getting started and working on hypotheticals.


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