Data Brokers & Information Resellers : Elements & Considerations
Book Details
Format
Hardback or Cased Book
ISBN-10
1631173219
ISBN-13
9781631173219
Publisher
Nova Science Publishers Inc
Imprint
Nova Science Publishers Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 1st, 2014
Print length
139 Pages
Weight
354 grams
Dimensions
23.00 x 15.70 x 1.50 cms
Product Classification:
EconomicsBusiness & management
Ksh 28,800.00
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Consumers are conducting more and more of their daily business online and through their mobile devices. They use the Internet and their smart phones and tablets to make purchases, research medical conditions, plan vacations, interact with friends and relatives, do their jobs, map travel routes, and otherwise pursue their interests. With these activities, consumers are creating a voluminous and unprecedented trail of data regarding who they are, where they live, and what they own. These changes have fuelled the growth of a multi-billion dollar industry that largely operates hidden from consumer view. A wide range of companies known as "data brokers" collect and maintain data on hundreds of millions of consumers, which they analyse, package, and sell generally without consumer permission or input. This book discusses the Date Broker industry in further detail, and also addresses privacy laws applicable to consumer information held by resellers, gaps in the law that may exist, and views on approaches for improving consumer data privacy.
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