Data Driven : Profiting from Your Most Important Business Asset
Book Details
Format
Hardback or Cased Book
ISBN-10
1422119122
ISBN-13
9781422119129
Publisher
Harvard Business Review Press
Imprint
Harvard Business Review Press
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Aug 19th, 2008
Print length
272 Pages
Weight
576 grams
Dimensions
16.20 x 23.80 x 2.50 cms
Product Classification:
Management & management techniques
Ksh 4,500.00
Re-Printing
Delivery Location
Delivery fee: Select location
Secure
Quality
Fast
Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making. In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals: * The special properties that make data such a powerful asset * The hidden costs of flawed, outdated, or otherwise poor-quality data * How to improve data quality for competitive advantage * Strategies for exploiting your data to make better business decisions * The many ways to bring data to market * Ideas for dealing with political struggles over data and concerns about privacy rights Your company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
Your company''s data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it''s not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.
In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company''s competitive edge and enhance its profitability. The author reveals:
· The special properties that make data such a powerful asset
· The hidden costs of flawed, outdated, or otherwise poor-quality data
· How to improve data quality for competitive advantage
· Strategies for exploiting your data to make better business decisions
· The many ways to bring data to market
· Ideas for dealing with political struggles over data and concerns about privacy rights
Your company''s data is a key business asset, and you need to manage it aggressively and professionally. Whether you''re a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company''s competitive edge and enhance its profitability. The author reveals:
· The special properties that make data such a powerful asset
· The hidden costs of flawed, outdated, or otherwise poor-quality data
· How to improve data quality for competitive advantage
· Strategies for exploiting your data to make better business decisions
· The many ways to bring data to market
· Ideas for dealing with political struggles over data and concerns about privacy rights
Your company''s data is a key business asset, and you need to manage it aggressively and professionally. Whether you''re a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.
Get Data Driven by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Harvard Business Review Press and it has pages.
