Data-Driven Design : Improving User Experience with A/B Testing
Book Details
Format
Paperback / Softback
ISBN-10
1449334830
ISBN-13
9781449334833
Publisher
O'Reilly Media
Imprint
O'Reilly Media
Country of Manufacture
US
Country of Publication
GB
Publication Date
May 16th, 2017
Print length
300 Pages
Weight
540 grams
Dimensions
22.90 x 15.50 x 1.90 cms
Product Classification:
User interface design & usability
Ksh 7,200.00
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This practical guide shows you how to conduct data-driven A/B testing for making design decisions on everything from small tweaks to large-scale UX concepts. Complete with real-world examples, this book shows you how to make data-driven design part of your product design workflow.
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