Data-Driven Marketing : The 15 Metrics Everyone in Marketing Should Know
by
Mark Jeffery
Book Details
Format
Hardback or Cased Book
ISBN-10
0470504544
ISBN-13
9780470504543
Publisher
John Wiley & Sons Inc
Imprint
John Wiley & Sons Inc
Country of Manufacture
US
Country of Publication
GB
Publication Date
Feb 19th, 2010
Print length
320 Pages
Weight
612 grams
Dimensions
23.80 x 16.50 x 2.70 cms
Product Classification:
Sales & marketing
Ksh 4,300.00
Werezi Extended Catalogue
Delivery in 14 days
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NAMED BEST MARKETING BOOK OF 2011 BY THE AMERICAN MARKETINGASSOCIATION How organizations can deliver significant performance gainsthrough strategic investment in marketing In the new era of tight marketing budgets, no organization cancontinue to spend on marketing without knowing what's working andwhat's wasted.
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