Data for the People : How to Make Our Post-Privacy Economy Work for You
Book Details
Format
Hardback or Cased Book
ISBN-10
0465044697
ISBN-13
9780465044696
Publisher
Basic Books
Imprint
Basic Books
Country of Manufacture
US
Country of Publication
GB
Publication Date
Jan 31st, 2017
Print length
272 Pages
Weight
556 grams
Dimensions
24.60 x 16.40 x 3.40 cms
Product Classification:
Internet: general works Privacy & data protection
Ksh 6,450.00
Manufactured on Demand
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1 copies in stock
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A long-time chief data scientist at Amazon shows how open data can make everyone, not just corporations, richer
A long-time chief data scientist at Amazon shows how open data can make everyone, not just corporations, richer
Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level, or a potential employer deciding whether we get a job, it is likely that this data will be used against us rather than for us.
In Data for the People, Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn''t have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it.
Big Data is here to stay. Now is the time to find out how we can be empowered by it.
Every time we Google something, Facebook someone, Uber somewhere, or even just turn on a light, we create data that businesses collect and use to make decisions about us. In many ways this has improved our lives, yet, we as individuals do not benefit from this wealth of data as much as we could. Moreover, whether it is a bank evaluating our credit worthiness, an insurance company determining our risk level, or a potential employer deciding whether we get a job, it is likely that this data will be used against us rather than for us.
In Data for the People, Andreas Weigend draws on his years as a consultant for commerce, education, healthcare, travel and finance companies to outline how Big Data can work better for all of us. As of today, how much we benefit from Big Data depends on how closely the interests of big companies align with our own. Too often, outdated standards of control and privacy force us into unfair contracts with data companies, but it doesn''t have to be this way. Weigend makes a powerful argument that we need to take control of how our data is used to actually make it work for us. Only then can we the people get back more from Big Data than we give it.
Big Data is here to stay. Now is the time to find out how we can be empowered by it.
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