Data Mining and Market Intelligence for Optimal Marketing Returns
Book Details
Format
Hardback or Cased Book
ISBN-10
0750682345
ISBN-13
9780750682343
Publisher
Taylor & Francis Ltd
Imprint
Butterworth-Heinemann Ltd
Country of Manufacture
GB
Country of Publication
GB
Publication Date
May 22nd, 2008
Print length
294 Pages
Weight
540 grams
Dimensions
23.70 x 15.30 x 2.10 cms
Product Classification:
Sales & marketing
Ksh 12,950.00
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Offers a dual treatment of market research and data mining. This book uses a how-to approach for professionals with illustrative case studies in addition to theory. It includes practical tips on how to create executive reports, dashboards, and a market intelligence infrastructure.
The authors present a practical and highly informative perspective on the elements that are crucial to the success of a marketing campaign. Unlike books that are either too theoretical to be of practical use to practitioners, or too soft to serve as solid and measurable implementation guidelines, this book focuses on the integration of established quantitative techniques into real life case studies that are immediately relevant to marketing practitioners.
Get Data Mining and Market Intelligence for Optimal Marketing Returns by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Taylor & Francis Ltd and it has pages.
