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Data Mining for Design and Marketing

By: Japan) Ohsawa School of Engineering Yukio (University of Tokyo (Author) , Japan) Yada Osaka Katsutoshi (Kansai University (Author)

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Ksh 45,600.00

Format: Hardback or Cased Book

ISBN-13: 9781420070194

Publisher: Taylor & Francis Ltd

Publication Date: Jan 26th, 2009

Dimension: 23.40 x 15.60 x 58.90 cms

Category: DATABASES

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Through the techniques of data mining, this book demonstrates how to effectively design business processes and develop competitive products and services. It discusses how data mining can identify valuable consumer patterns, which aid marketers and designers in detecting consumers' needs.

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