Data Mining for Managers : How to Use Data (Big and Small) to Solve Business Challenges
1st ed. 2014
by
R. Boire
Book Details
Format
Paperback / softback
ISBN-10
1349487864
ISBN-13
9781349487868
Edition
1st ed. 2014
Publisher
Palgrave Macmillan
Imprint
Palgrave Macmillan
Country of Manufacture
US
Country of Publication
GB
Publication Date
Oct 30th, 2014
Print length
242 Pages
KSh 8,800.00
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0 in stock
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Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Big Data is a growing business trend, but there little advice available on how to use it practically. Written by a data mining expert with over 30 years of experience, this book uses case studies to help marketers, brand managers and IT professionals understand how to capture and measure data for marketing purposes.
Get Data Mining for Managers by R. Boire at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Palgrave Macmillan and it has 242 pages.
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