Data Mining Methods for the Content Analyst : An Introduction to the Computational Analysis of Content

This research reference introduces readers to the data mining technologies available for use in content analysis research. Supporting the increasingly popular trend of employing digital analysis methodologies in the humanities, arts, and social sciences, this work provides crucial answers for researchers who are not familiar with data mining approaches and who do not know what they can do, how they work, or how their strengths and weaknesses match up to the strengths and weaknesses of human coded content analysis data. Offering valuable insights and guidance for using automated analytical techniques in content analysis research, this guide will appeal to both novice and experienced researchers throughout the humanities, arts, and social sciences.

With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and social sciences. In this comprehensive guide, author and research scientist Kalev Leetaru introduces the approaches, strategies, and methodologies of current data mining techniques, offering insights for new and experienced users alike.

Designed as an instructive reference to computer-based analysis approaches, each chapter of this resource explains a set of core concepts and analytical data mining strategies, along with detailed examples and steps relating to current data mining practices. Every technique is considered with regard to context, theory of operation and methodological concerns, and focuses on the capabilities and strengths relating to these technologies. In addressing critical methodologies and approaches to automated analytical techniques, this work provides an essential overview to a broad innovative field.