Daytime Television Programming
Book Details
Format
Hardback or Cased Book
Book Series
Routledge Library Editions: Broadcasting
ISBN-10
1032621885
ISBN-13
9781032621883
Publisher
Taylor & Francis Ltd
Imprint
Routledge
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Dec 22nd, 2023
Print length
90 Pages
Weight
272 grams
Product Classification:
TelevisionTV & societyRadio & television industry
Ksh 17,150.00
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0 in stock
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Secure
Quality
Fast
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics, analyses investment yields, and highlights audience expectations.
Daytime Television Programming (1991) provides a practical understanding of daytime television formats, viewer demographics, and programming strategy. It compares daytime genres to their evening counterparts, discusses the effects of demographics on daytime programming, analyses investment yields, and highlights audience expectations. Discussions of specific daytime shows teach techniques necessary to overcome the enormous creative challenges in building a successful daytime lineup.
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