Dealing with Socially Responsible Consumers : Studies in Marketing
2022 ed.
Book Details
Format
Hardback or Cased Book
ISBN-10
9811944563
ISBN-13
9789811944567
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 2nd, 2023
Print length
564 Pages
Weight
890 grams
Dimensions
15.50 x 21.90 x 4.10 cms
Ksh 14,400.00
Werezi Extended Catalogue
Delivery in 14 days
4 copies in stock
Delivery Location
Delivery fee: Select location
Delivery in 14 days
Secure
Quality
Fast
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable. This book explores the practise of marketing for societal benefit through real-life case studies. It provides a critical understanding of marketing approaches such as social marketing, sustainability marketing, and other practises of a similar nature. This book is made up of both long and short real-life cases from various industries, with varying degrees of difficulty.
Get Dealing with Socially Responsible Consumers by at the best price and quality guaranteed only at Werezi Africa's largest book ecommerce store. The book was published by Springer Verlag, Singapore and it has pages.
