Dealing with Socially Responsible Consumers : Studies in Marketing
2022 ed.
Book Details
Format
Paperback / Softback
ISBN-10
9811951284
ISBN-13
9789811951282
Edition
2022 ed.
Publisher
Springer Verlag, Singapore
Imprint
Palgrave Macmillan
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 3rd, 2024
Print length
564 Pages
Ksh 9,900.00
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This book contains a collection of teaching cases that study and emphasise how twenty-first-century businesses address and satisfy the needs and wants of socially conscious consumers while remaining profitable.
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