Debates in Marketing Orientation
Book Details
Format
Paperback / Softback
Book Series
Emerald Points
ISBN-10
178769836X
ISBN-13
9781787698369
Publisher
Emerald Publishing Limited
Imprint
Emerald Publishing Limited
Country of Manufacture
GB
Country of Publication
GB
Publication Date
Jan 14th, 2019
Print length
240 Pages
Weight
262 grams
Dimensions
12.90 x 19.70 x 2.80 cms
Product Classification:
Sales & marketing
Ksh 8,300.00
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This book examines the fundamental problem of marketing orientation, considering the current state of marketing orientation, customer orientation, and an individual's role in the marketing process. It is a useful reference for marketing practitioners, students, and executives.
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