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Deception In The Marketplace

By: David M. Boush (Author) , Marian Friestad (Author) , Peter Wright (Author)

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Ksh 31,200.00

Format: Hardback or Cased Book

ISBN-13: 9780805860863

Publisher: Taylor & Francis Inc

Publication Date: May 14th, 2009

Weight: 480 grams

Dimension: 23.80 x 16.10 x 1.70 cms

Category: Consumerism

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Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

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