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Deception In The Marketplace

By: David M. Boush (Author) , Marian Friestad (Author) , Peter Wright (Author)

Manufacture on Demand

Ksh 12,700.00

Format: Paperback or Softback

ISBN-13: 9780805860870

Publisher: Taylor & Francis Inc

Publication Date: May 14th, 2009

Weight: 356 grams

Dimension: 22.60 x 15.30 x 1.40 cms

Category: Consumerism

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Addresses the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. This book provides chapters that cover theoretical perspectives on deceptive persuasion; different types of deception tactics; how deception-minded marketers think; and, the nature of marketplace deception protection skills.

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